Case Study: Emaar achieves stronger customer engagement and retention with Wipro

Driving Growth by Improving the Customer Experience for Emaar

Emaar, the real-estate and hospitality group, wanted to improve customer engagement and support future growth by modernizing its relationship management approach. Working with Wipro, Emaar needed to streamline digital marketing, reduce reliance on external HTML email developers, and unify marketing data coming from 200 sources to deliver a consistent, personalized brand experience.

Wipro implemented a cloud-based customer-experience platform that integrated Emaar’s marketing channels and used Salesforce Email Studio and Journey Builder to create and automate highly personalized email, SMS, and push campaigns. The solution helped Wipro deliver measurable results for Emaar, including a 25% increase in email open rates, a 35% improvement in customer retention, and a 20% growth in the customer database.

Emaar

Anurag Rakshit

Marketing Technology Lead