Case Study: a leading US-based property and casualty insurer achieves a 338% surge in online premium with Wipro's direct sales platform

Direct Channel Strategy Gives Leading US Insurer’s Sales Engine a Big Push

The client, a leading US-based property and casualty insurance company, faced challenges with inefficient legacy applications that slowed its sales processes, particularly for auto insurance. This resulted in lost opportunities as quote times were excessively long. To drive growth and improve customer experience, the insurer partnered with Wipro to develop and roll out new direct online channels.

Wipro implemented an end-to-end J2EE platform solution to create a direct sales and servicing channel for the client's auto insurance business. This transformation led to a 338% surge in online premiums over two years and a dramatic reduction in key process times, including a 40% decrease in the time to get an online quote. The solution also enabled a state-level expansion, with the new platform rolled out across 19 states.