Case Study: Leading British Energy Retailer achieves optimized smart meter deployment costs with Wipro

A Wipro Case Study

Preview of the Leading British Energy Retailer Case Study

Advanced analytics helps energy retailer optimize smart meter deployment costs for nationwide multi-year meter rollout

Leading British Energy Retailer, a leading British energy retailer supplying electricity and gas to millions of customers, faced a major challenge as it prepared for a government-mandated rollout of 5 million smart meters by 2024. The scale and pace of the program created significant cost, operational, and regulatory risk, including the possibility of penalties if targets were missed. The company needed a way to minimize deployment costs while improving installation efficiency and customer outcomes.

Wipro implemented a Deployment Optimization Tool (DOT) using advanced analytics and AI on the SAS Grid analytics platform to create continuously optimized meter deployment plans. Wipro’s solution improved job clustering, forecasting, scenario analysis, eligibility modeling, and field-force planning, helping the retailer accelerate installations from 120,000 in year 1 to 835,000 in year 4. It also reduced the gap between planned and actual rollouts from 22% to 3%, supporting accurate regulatory submissions and lowering the risk of financial penalties.


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