Case Study: Sub-Zero gains business intelligence and better customer insight with Wipfli CRM implementation

Improved customer understanding has led to better business decisions using real, reliable data

Sub-Zero, the manufacturer of premium built-in home refrigerators and related appliances, wanted to improve customer understanding and make more informed, timely decisions from meaningful data. To support its CRM program, the company worked with Wipfli on a project that included aligning CRM goals with corporate objectives, assessing warranty claims and support systems, and selecting CRM software.

Wipfli guided Sub-Zero through CRM analysis, design, implementation testing, data migration, conversion, and integration, while also adding issue and enhancement tracking tools. The result was better business intelligence, a more formalized collaboration process, improved customer service and marketing efforts, and business decisions based on real, reliable, and timely data.

Sub-Zero

Michele Bedard

VP of Marketing