Case Study: Doppler achieves a 54% homepage conversion lift with Winware

Doppler improved the conversion rate on its homepage by 54% within 2 months using Winware

Doppler, a fast-growing DevOps platform, needed to increase the demo signup conversion rate from its homepage to drive more leads and grow its sales pipeline. To achieve this, they partnered with Winware to better understand their prospects' objections and refine their messaging.

Using Winware's platform, Doppler gathered qualitative feedback from its target audience, which revealed key prospect concerns. This insight allowed them to iteratively test and update their homepage copy, including implementing AI-suggested changes from Winware. The new homepage achieved a 54% improvement in its demo conversion rate within two months, significantly impacting the company's pipeline and revenue.

Doppler

Amber Britton

Chief Executive Officer