Case Study: Birmingham Hippodrome achieves duplicate-free mailings and 30% more matches with WinPure Clean & Match

Top Performance for Winpure’s Clean & Match Tool

Birmingham Hippodrome, a major cultural hub that engages over 500,000 people each year, needed better data matching and cleansing to improve ticket marketing and avoid sending duplicate mail to customers and outside ticket agencies. After evaluating options, Birmingham Hippodrome chose WinPure and its WinPure Clean & Match product to standardize names and addresses, identify missing data and remove duplications before mailings.

WinPure implemented Clean & Match’s easy-to-use interface and fuzzy-logic matching to deduplicate and clean lists, producing professional-looking name and address details and duplicate-free mailings. The WinPure solution uncovered 30% more matches than previous, more complex software, reduced mailing costs, and helped avoid wasted marketing spend and upsetting customers.

Birmingham Hippodrome

Stephen Ebanks

Information and Sales Manager