Case Study: Mesmerize achieves major cost savings with WinPure Clean & Match Enterprise

Mesmerize cuts outsourced data work from a large team to 2-3 people with WinPure

Mesmerize, a media company, faced significant costs from using a large outsourcing team for data deduplication and address cleansing projects across multiple systems. They discovered WinPure while searching for a more affordable data quality solution and were impressed by a live demo of its capabilities.

The solution implemented was WinPure Clean & Match Enterprise with Address Verification. This allowed Mesmerize to move the work in-house, requiring only 2-3 people instead of a large team of outsourced contractors. WinPure provided huge cost savings and has been a major time saver for the company, as confirmed by their VP of Data Operations.

Mesmerize