Case Study: Mesmerize achieves huge cost savings and streamlined data operations with WinPure

How a Live Winpure Demo Led to Huge Cost Savings

Mesmerize, a U.S. media company delivering targeted point-of-care and out-of-home advertising, struggled with fragmented customer data across NetSuite, SQL Server, Salesforce and Excel and was spending heavily on a large outsourced team for deduplication and USPS‑CASS‑compliant address cleansing. While searching for a more affordable, automated solution they discovered WinPure and were impressed by a live demo of the WinPure Clean & Match Enterprise with Address Verification product.

WinPure implemented Clean & Match Enterprise with Address Verification to profile, match, deduplicate and CASS‑verify addresses across Mesmerize’s disparate sources, applying standardization and geocodes in minutes. As a result, WinPure’s solution enabled Mesmerize to move from a large outsourced team to just 2–3 in‑house users, delivering significant time savings and cost reductions while improving data quality and address accuracy.

Mesmerize

Derek Miralda

Vice President of Data Operations