Case Study: HdL Companies generates over $1M in revenue with WinPure

HDL Generated Over $1M in Extra Revenue with WinPure’s AI Data Matching Tool

HdL Companies, a finance-focused organization that helps public agencies maximize revenue, needed a better way to compare leads and address data from multiple sources. Their manual process using spreadsheets and VLOOKUPs was slow, inconsistent, and lacked clear fuzzy matching rules, making it difficult to identify potential duplicates and leads accurately. They turned to WinPure for an out-of-the-box data matching solution that could fit into their lead matching workflow.

WinPure provided its data match technology and API, which HdL integrated into a custom app to clean, match, and score leads using custom fuzzy logic. With WinPure, HdL improved lead-generation efficiency by more than 50% and generated over $1 million in new revenue. The solution also improved tax delinquency follow-up and gave the team a faster, more reliable process for matching data.

HdL Companies

Jim Brashears

Software Development Manager