Case Study: Green Vues enhances customer data quality with WinPure Clean & Match

Green Vues improves matching across 217,000 neighborhoods with WinPure

Green Vues, a persona analytics organization, faced the challenge of utilizing raw geocoded data from security-conscious clients. They required an easy-to-use and cost-effective solution to convert latitude and longitude coordinates into usable addresses to accurately conduct probabilistic matching for their customer targeting. They chose the WinPure Clean & Match platform to address this data quality issue.

WinPure's solution, integrated with Loqate's address verification and reverse geocoding, enabled Green Vues to quickly convert coordinates into complete, standardized addresses. Using WinPure's advanced fuzzy matching and deduplication, the company could then cleanse and deduplicate records, resulting in a highly valuable and reliable dataset. This process provided the high-quality data necessary to underpin their persona profiles and predictive models, with the team reporting far fewer false positives and negatives than with other tools.

Green Vues