Case Study: Green Vues achieves cleaner, more accurate customer data and fewer false positives with WinPure Clean & Match (powered by Loqate)

Green Vues enhances the value of customer data with WinPure™ Clean & Match powered by Loqate

Green Vues, a persona analytics firm focused on the green economy, faced a data-quality challenge: many clients could only share customer locations as geocodes, leaving Green Vues with large volumes of raw latitude/longitude data that undermined probabilistic matching and produced false positives and negatives. To address this, Green Vues selected WinPure’s Clean & Match, powered by Loqate’s Address Verify and Reverse Geocoding solutions, to convert geocodes into usable address records and improve matching accuracy.

WinPure implemented Clean & Match with Loqate’s Reverse Geocoding and Address Verification to parse, standardize, enrich and fuzzy-match records, deduplicating profiles and removing inaccurate entries. The result was a high‑quality customer address database, far fewer false positives and false negatives, and enriched records (hundreds of data elements) that strengthened Green Vues’ persona profiles, predictive models and targeting capabilities.

Green Vues

David Stirling

Founder & CEO