Case Study: England Hockey achieves under 1% mailing returns and faster duplicate clean-up with WinPure Clean & Match

England Hockey use WinPure for Address Cleaning

England Hockey, the national governing body for field hockey in England, faced a messy CRM with over 162,000 addresses collected over ten years from staff and a web portal without any address verification or standardisation. Because the CRM only de-duplicated records when all address lines matched, many variants of the same address remained as duplicates, and incoming data required manual cleansing in Excel. They evaluated vendors and chose WinPure and its Clean & Match with Address Verification product for its value and ease of use.

WinPure’s Clean & Match with Address Verification was used to standardise addresses, identify and merge a large number of long-standing duplicate records, and streamline imports. As a result, staff confidence and productivity improved, manual effort to find duplicates fell, and data quality rose—mailing returns dropped from nearly 10% to under 1%—helping England Hockey maintain accurate records under GDPR.

England Hockey

G Royal

Business Systems Manager