Case Study: England Hockey achieves cleaner, deduplicated member data with WinPure Clean & Match

England Hockey cuts magazine mail returns from 10% to under 1% with WinPure

England Hockey, the national governing body for the sport of field hockey, faced a significant data quality challenge. Their CRM contained over 162,000 member addresses that had been entered over a decade with no verification, leading to numerous duplicate records in various formats. Their system's deduplication process, which relied on exact address matches, failed to identify these duplicates. WinPure was selected to address this issue with its Clean & Match product featuring Address Verification.

Using WinPure Clean & Match, England Hockey was able to consolidate their fragmented member records through accurate deduplication. The solution identified and merged a large number of duplicate records that had persisted for years. This significantly improved data quality, which was evidenced by a dramatic reduction in returned mail; magazine mailing returns dropped from nearly 10% to under 1%. The staff also reported increased confidence in their system and saved considerable time previously spent on manual deduplication.

England Hockey