Case Study: Clear Blue achieves fast, accurate deduplication and reliable list counts with WinPure Clean & Match

Clearblue - Customer Case Study

Clearblue, a provider of business and consumer mailing lists, needed a fast, easy-to-use way to deduplicate Access databases (on single and multiple columns) so they could guarantee customers received lists free of duplicates. To address this challenge they turned to WinPure and its Clean & Match deduplication software.

WinPure implemented Clean & Match, delivering a simple interface, a high-performance cleansing engine and multi-field duplicate detection along with other list-cleaning features. As a result, Clearblue can quickly process lists, provide customers with accurate counts of distinct records, and roll out databases with confidence—WinPure’s solution improved processing speed and the reliability of their mailing lists.

Clearblue

James Barwell

Manager