Case Study: Birmingham Hippodrome improves data quality and reduces mailing costs with WinPure Clean & Match

Birmingham Hippodrome finds 30% more matches with WinPure

Birmingham Hippodrome, a large UK theatre and independent charity, required advanced data cleansing software to improve its marketing of ticket sales. The challenge involved identifying customer duplications and making its data appear more professional. The venue selected the WinPure Clean & Match suite to address these issues.

The solution implemented by WinPure enabled the theatre to remove all duplications and clean its lists using fuzzy logic data matching. This resulted in a vastly improved data quality, which led to lower mailing costs and a better brand image. Notably, the software helped Birmingham Hippodrome locate 30% more matches than a previous, more expensive solution, avoiding wasted marketing spend and preventing duplicate mailings to customers.

Birmingham Hippodrome