Case Study: Veriff improves sales enablement and rep coaching with Winning by Design and Momentum

Veriff improves sales coaching across 16 competencies with Winning by Design

Veriff, a growth-stage B2B SaaS company providing an identity verification platform, faced a challenge in scaling its sales enablement. Its revenue managers were stretched thin, unable to provide effective coaching or move beyond superficial performance metrics like call volume. They lacked visibility into core competencies and a complete methodology to diagnose the real reasons behind wins and losses. To address this, Veriff partnered with vendor Winning by Design and implemented solutions from their certified partner, Momentum, including an AI-powered Coaching Agent.

By implementing Momentum's AI tools, Winning by Design helped Veriff establish a baseline measurement and gain visibility into 16 different rep competencies. This data-driven approach allowed for targeted training on the SPICED methodology and created a continuous feedback loop. The solution enabled week-over-week performance analysis, uncovered nuanced insights into call outcomes, and helped shift enablement from reactive to proactive. While full results are pending due to long sales cycles, Veriff successfully moved to a competency-focused, data-driven model for measuring and improving sales performance.

Veriff