Winning by Design
12 Case Studies
A Winning by Design Case Study
OneStream, a financial management software company, was facing challenges with its go-to-market model as it prepared for its IPO. Despite strong growth, its GTM organization lacked alignment and optimized processes for sustainable, scalable growth, making it difficult to meet public-market expectations. To address this, OneStream partnered with Winning by Design for expert GTM guidance and growth services.
By working with Winning by Design, OneStream aligned its GTM teams and built a scalable revenue model, which improved visibility into performance and focused on sustainable growth mechanics. This partnership resulted in a successful IPO debut, reflected in a 15% year-over-year increase in quarterly revenue to $110.3M pre-IPO, a 34% stock price increase on IPO day, and a 57% year-over-year increase in enterprise customers.