Case Study: Mirion Technologies improves AccuRad sales performance with Winning by Design

Mirion Technologies boosts AccuRad revenue by doubling down on distributors with Winning by Design

Mirion Technologies, a provider of nuclear measurement and detection systems, faced challenges after launching its AccuRad product. Their direct market shrank, and the product underperformed, leading to ineffective pipeline generation. To address this, they partnered with Winning by Design to identify new revenue opportunities and a new Ideal Customer Profile.

Winning by Design’s GTM Diagnostic revealed that Mirion’s direct sales were far less profitable than their distributor channel. This insight prompted a strategic shift to double down on their partner motion. With guidance from Winning by Design, the team implemented a new Sales Playbook, used Discovery QCards, and created an Account Based Strategy, which helped them refocus on the higher education market and improve sales performance, ultimately leading to the promotion of their VP to CRO.

Mirion Technologies