Winning by Design
12 Case Studies
A Winning by Design Case Study
Let’s Grow, a Netherlands-based AgTech SaaS business unit, faced significant challenges with fragmented and unreliable data across its CRM and ERP systems. This lack of a single source of truth made it impossible for the new CRO to answer critical questions on revenue and churn, steer the business, or build a scalable revenue engine. The company partnered with Winning by Design and its certified partner Una Software to address these issues.
Winning by Design and Una Software implemented a solution that included a deep GTM diagnostic, new revenue playbooks, and a unified data dashboard built on Una's platform. This provided Let’s Grow with a clear view of the entire customer journey and reliable data for strategic decisions. The results were dramatic: a 450% increase in Annual Contract Value, revenue targets exceeded by more than double, and a 60% reduction in churn.