Case Study: EHS Insight boosts win rates with Winning by Design

EHS Insight boosts win rates 5% with Winning by Design

EHS Insight, a B2B SaaS startup, was experiencing strong revenue growth alongside an all-time low in win rates, making it difficult to meet aggressive future targets. To address why deals were being lost, their VP of Sales partnered with Winning by Design for expert guidance.

Winning by Design implemented a solution including sales training focused on customer-centric discovery and closing, clearly defined go-to-market playbooks, and resources like conversation cards. This gave the team higher confidence and a more effective process, leading to significant improvements. Key results included a 65% increase in sales meetings, a 126% increase in connected calls, a 5% increase in win rate, and the closing of the largest deal in company history, allowing them to meet their aggressive H1 revenue targets.

EHS Insight