Case Study: Education First achieves scalable global GTM enablement with Winning by Design

Education First builds a scalable global GTM enablement engine with Winning by Design, enabling 165+ learners and 100% training excellence

Education First (EF), a global leader in language education and cultural exchange, faced the challenge of aligning its go-to-market teams and creating a scalable approach to customer engagement across its operations in over 100 countries. The company lacked a unified methodology and common frameworks, leading to fragmented training and inconsistent execution. To address this, EF partnered with Winning by Design to implement a global enablement strategy.

Winning by Design designed and implemented a scalable GTM enablement engine for EF anchored in the SPICED operating model. This solution embedded a shared commercial language and structured program, which strengthened coaching and improved consistency in customer conversations. The results included a 100% training excellence rating, enabled over 165 learners, and reported increased confidence in applying the new frameworks, establishing a foundation for sustained global growth.

Education First (EF)