Case Study: Canva unifies global revenue teams and improves coaching with Winning by Design

Canva unifies global revenue teams with Winning by Design, enabling 4,000+ employees

The customer, Canva, a leading visual communication platform, was facing challenges in scaling its global B2B revenue teams. As the company expanded, teams lacked a consistent process and methodology, leading to unclear seller success paths and ineffective coaching. To address this, Canva partnered with vendor Winning by Design.

Winning by Design implemented the SPICED operating model as a common language across Canva's global organization. Through targeted Impact Sprints, they equipped frontline managers to coach more effectively, enabling teams to focus on high-impact skills. This solution drove rapid, measurable improvements in execution and revenue impact within a single quarter, while establishing a scalable foundation for continued growth.

Canva