Case Study: Adyen achieves sustainable pipeline growth with Winning by Design

Adyen builds predictable pipeline across new global markets with Winning by Design

The customer, Adyen, a large enterprise FinTech company, faced a challenge in scaling its new Mid Market segment due to low inbound volume and a siloed process across its marketing, sales, and customer success teams. Myles, the GM of Adyen UK, partnered with the vendor Winning by Design to diagnose these critical gaps in their go-to-market strategy.

Winning by Design implemented a solution that involved defining more effective market segments and aligning on core messaging. They established a new, unified data model that connected activities across marketing, sales, and customer success. This provided Adyen with a scalable framework that fueled predictable pipeline growth in the UK and created a repeatable model for expansion into other global markets.

Adyen