Case Study: Pocono Raceway strengthens sponsorship prospecting and partnership outreach with Winmo

Pocono Raceway accelerates sponsorship outreach with Winmo's 200+ annual events

Pocono Raceway, a family-owned motorsports facility, faced challenges in identifying and directly contacting key decision-makers at potential sponsor companies. Before using Winmo, their sales team struggled with being limited to general contact forms and customer service lines, which hindered their ability to initiate meaningful partnership conversations. This pain point was exacerbated when the COVID-19 pandemic forced them to pivot their strategy and find new types of corporate partners.

By implementing Winmo, Pocono Raceway gained the ability to deep dive into companies and access key contact information and personality insights. The Winmo platform, including its daily opportunity briefing from WinmoEdge, allowed the team to quickly identify and target the right sponsors and their competitors, creating new opportunities. This solution enabled them to immediately implement partner ideas and successfully navigate the challenges of the pandemic, leading to a long-term partnership with Winmo.

Pocono Raceway