Case Study: MotorTrend Group grows non-endemic revenue by 35% with Winmo

MotorTrend Group grows non-endemic revenue 35% YoY with Winmo

The MotorTrend Group, a top-five publishing company, faced the challenge of expanding beyond its core automotive and adventure sports advertisers to grow its non-endemic ad revenue. To break into these unfamiliar verticals, they turned to Winmo and its sales intelligence platform to identify new opportunities.

Partnering with Winmo provided MotorTrend with a targeted pipeline of new brands and verified contact information. This solution enabled them to forge successful relationships in new categories, resulting in a 35% year-over-year growth in their non-endemic revenue. As their Chief Commercial Officer noted, Winmo gave the team direct access to the right clients.

MotorTrend Group