Case Study: Future PLC expands into new verticals with Winmo

Future PLC reaches 400 million people with Winmo

Future PLC, a global multi-media platform with over 200 brands, faced the challenge of expanding into new advertising verticals with outdated prospecting information. Their pipeline was filled with incorrect contacts, hindering their ability to market the parent company, Future, rather than just its individual brands. To address this, they turned to vendor Winmo and its Winmo Pro digital ad intelligence service.

Winmo provided the solution by enabling Future to identify top advertising spenders and the correct decision-makers in new markets, allowing them to strategically prioritize their prospecting efforts between enterprise and mid-market sales teams. The vendor's intelligence was crucial for Future's successful expansion during the pandemic, supporting the launch of new verticals and the acquisition of new businesses like TI Media. This helped Future grow its audience share and secure number one market positions.

Future PLC