Case Study: Archetype boosts media sales prospecting with Winmo

Archetype boosts media sales with Winmo

Archetype, a media company with a portfolio of six distinct brands, faced a challenge in enabling its sales team to quickly find and connect with the right prospects. The team struggled to source the accurate and timely data needed to effectively target each brand's unique audience. To address this, they turned to the sales prospecting tool Winmo.

By implementing Winmo, the team gained access to a vast database and filtering capabilities to prospect new clients and identify key decision-makers. The use of Winmo's real-time data became essential to Archetype's daily operations, supercharging their ability to align new business efforts with the right marketers. A senior executive confirmed that Winmo is a must-have tool that provides significant value and is absolutely worth the investment, making it a critical part of their sales strategy.

Archetype