Case Study: AffinityX breaks into the agency sector with Winmo

AffinityX uses Winmo to drive prospecting with 100% applicable sector data

AffinityX, a media technology company providing white-glove creative and digital services, faced significant challenges breaking into the agency sector. The economic impact of the Covid-19 pandemic led to a predicted 23% decrease in US marketing spend, making it difficult to reach new agency partners. Their objective was to find a solution to efficiently prospect and get in front of the right agencies that would understand their purpose.

The company implemented Winmo to address this challenge. The Winmo tool provided highly applicable data points and sound data that allowed AffinityX to create efficiencies in prospecting and identify ideal clients. This solution enabled their business development team to conduct targeted marketing outreach with a refined list, helping agency partners save money and grow revenue more efficiently to not just survive, but thrive.

AffinityX