Case Study: Second Harvest Heartland boosts hunger relief awareness and donations with Wink

Second Harvest Heartland provides 1.7 million meals with Wink

Wink partnered with Second Harvest Heartland, a food bank working to combat hunger in Minnesota, where the need for food assistance had doubled in five years. Their challenge was to create a compelling brand identity and campaign to drive donations and awareness for Hunger Action Month, with a need to communicate effectively across different demographics.

The solution was the "Give A Little, Feed A Lot" campaign, which used a series of simple icons and a food tray as a visual metaphor. Wink developed this bright and impactful branding for use across PSAs, a microsite, and in-store posters. The campaign was highly successful, providing over 1.7 million meals and generating more than 12 million media impressions.

Second Harvest Heartland