Case Study: Second Harvest Heartland boosts hunger relief awareness and donations with Wink

Second Harvest Heartland provides 1.7 million meals with Wink

Wink partnered with Second Harvest Heartland, a food bank working to combat hunger in Minnesota, where the need for food assistance had doubled in five years. Their challenge was to create a compelling brand identity and campaign to drive donations and awareness for Hunger Action Month, with a need to communicate effectively across different demographics.

The solution was the "Give A Little, Feed A Lot" campaign, which used a series of simple icons and a food tray as a visual metaphor. Wink developed this bright and impactful branding for use across PSAs, a microsite, and in-store posters. The campaign was highly successful, providing over 1.7 million meals and generating more than 12 million media impressions.

Second Harvest Heartland

Lindsi Gish

Associate Director of Communications and Media Relations