Case Study: Waste Connections achieves stronger driver engagement and new sales leads with Wingmate

Wingmate helps Waste Connections realize their driver and sales rep potential

Waste Connections, a North American waste services company, wanted to increase the number of leads entering its sales pipeline in an Ontario district. To improve alignment across departments and make frontline activity more effective, the company partnered with Wingmate and rolled out the Wingmate Frontline Lead Program.

Wingmate’s program incentivized frontline operators and drivers to share field intel that could be turned into new sales opportunities, helping Waste Connections generate revenue from existing routes. The result was stronger communication between drivers and salespeople, more higher-margin deals, and a lead mix of 20% new locations and 80% service upgrades, with the team reporting high driver engagement and daily use of Wingmate.

Waste Connections

Randy D.

District Sales Manager