Case Study: CityWest builds a referral machine and speeds sales with Wingmate

Wingmate helps CityWest build a referral “machine” by rallying employees

CityWest worked with Wingmate to improve lead generation and give employees an easy way to capture opportunities from the field. The company wanted to increase the number of leads in its sales pipeline and improve alignment between frontline staff and the sales team across its service areas.

Using Wingmate’s Frontline Lead Program and simple CRM app, CityWest launched a pilot that quickly became company-wide within the first month. Wingmate helped turn frontline intel into sales leads, improved communication between teams, and supported faster sales follow-up with an average close time under 100 hours.

CityWest

Debby Kennedy

Saleperson