Case Study: North Star Mat Service boosts frontline-led sales and faster closes with Wingmate

Wingmate allows North Star Mats’ route reps to become an impactful part of their sales team

Wingmate worked with NorthStar Mat Service, a Michigan-based provider of heavy-duty mats, facility services, and towel services, to better involve route reps in sales growth and service. NorthStar wanted to turn its frontline staff into a more effective source of sales intelligence and lead generation, and Wingmate supported that goal with its Frontline Lead Generation, Simple CRM, and Pipeline Managers tools.

Wingmate implemented an incentivized frontline lead program and rolled out the Wingmate Program so drivers and other field staff could submit leads that were quickly routed to the sales team. The result was stronger communication and oversight between teams, faster follow-up from the frontline to sales in just 4 minutes, and an average close time of 5 days. NorthStar Mat’s sales director said Wingmate allowed route representatives to become an impactful part of the sales team.

NorthStar Mat Service

Mike Williams

Sales Director