Case Study: Waste Management boosts driver engagement and closed deals with Wingmate

Waste Management boosts driver engagement by over 70%

Waste Management, a leading environmental solutions provider serving more than 20 million customers across North America, wanted to improve alignment between sales and operations and make it easier for drivers in the field to share valuable opportunities. They turned to Wingmate and its Frontline Lead Program to help create a stronger connection between frontline teams and the sales organization.

Wingmate implemented a simple workflow that let drivers submit leads from the field, while sales could quickly respond and communicate directly with them. This improved communication across the company, sped up lead generation and follow-up, and helped Waste Management close more deals, with 115 closed deals in one year, a 52% conversion rate, and a 71% increase in employee engagement.

Waste Management

Josh Haraf

Vice President of Sales