Case Study: Purolator achieves 10M in sales revenue with Wingmate

Purolator Increases Sales by $2.5 mm over two years

Purolator, Canada’s leading integrated freight and parcel solutions provider, wanted to better use its frontline and internal assets to generate more business and improve communication between couriers and sales. Wingmate’s Lead Generation Program gave Purolator an easy way to capture leads from the field and route them quickly to the sales team through Wingmate’s app.

Wingmate implemented an incentivized frontline lead program and launched it with 200 couriers, creating clearer communication between couriers and sales and fuller utilization of staff in the field. The results included $10 million in sales revenue, a 70% conversion rate, and 80% employee engagement in year one, with leads being transitioned to closed deals more efficiently.

Purolator

Mike Scherer

Courier