Case Study: The Handy Dog achieves 288% more leads with Wingman Planning

The Handy Dog boosts leads by 288% and cuts cost per conversion 59% with Wingman Planning

The Handy Dog, a home repair and handyman service, faced challenges with limited online visibility, rising ad costs, and inconsistent lead flow. They partnered with Wingman Planning to improve their Google Ads performance with the goal of generating more qualified homeowner inquiries.

Wingman Planning executed a full Google Ads account refresh focused on keyword refinement, ad copy optimization, and advanced conversion tracking. The results were significant, with conversions increasing by 288% and the cost per conversion decreasing by 59.3% over a three-month period. This strategy generated over 800 high-quality leads for The Handy Dog, dramatically improving campaign efficiency and ROI.

The Handy Dog