Case Study: It’s A Snap boosts boater awareness and sales with Wingman Planning

It’s A Snap drives 11.71x ROAS in 3 months with Wingman Planning

It’s A Snap, an innovative marine products company, faced the challenge of reaching boat owners who had accepted traditional, frustrating boat cushion snaps as an unavoidable part of boating. Their goal was to increase awareness and drive growth for their magnetic fastening system by reaching a qualified audience. They partnered with the marketing agency Wingman Planning to develop a strategic solution.

Wingman Planning implemented a multi-channel digital strategy using Google Shopping and Meta advertising. This approach captured high-intent shoppers through search and built new demand through social media. The results were highly successful: Google Ads generated 2,049 clicks and 319 conversions with a 26.80% CTR, while Meta achieved an exceptional average ROAS of 11.71x. Wingman Planning's strategy effectively connected the product with its target audience, demonstrating strong market demand and driving significant business growth for It’s A Snap.

It’s a Snap