Case Study: Sit 'n Sleep drives $36MM in sales revenue with Wingman Media's Paid Search

Sit ‘n Sleep closes $36MM in sales revenue with Wingman Media

Sit 'n Sleep, one of the largest mattress retailers in the United States, faced a significant challenge in 2022. After a period of growth, the market for durable goods like home furnishings was contracting due to rising inflation and interest rates, making year-over-year growth difficult to achieve. The company needed to find a way to stave off declining sales and steal market share from its competitors, which led them to partner with Wingman Media.

Wingman Media implemented a comprehensive Paid Search advertising strategy on Google. This solution included non-branded campaigns to capture new customers and branded campaigns to defend their market position, supported by custom landing pages that compared Sit 'n Sleep's products to competitors. The results were highly successful, driving $36 million in sales revenue. Measurable impacts included a 279% year-over-year increase in brand search volume and a 9.8 return on ad spend for their Hybrid Infinity mattress campaigns.

Sit ‘n Sleep