Case Study: Sit ‘n Sleep grows from one store to the 5th largest mattress retailer with Wingman Advertising

Sit 'n Sleep grows to $160 million in annual sales with Wingman Advertising

Sit 'n Sleep, a mattress retailer, faced the challenge of marketing a considered purchase with a long purchase cycle and low consumer interest. Wingman Advertising partnered with them to develop a strategy for selling these big-ticket items in a difficult market.

Wingman Advertising implemented a three-pronged approach focused on building credibility through celebrity endorsements, creating memorable ad campaigns with catchphrases, and educating consumers on the health benefits of new mattresses. This strategy included a "Replace Every 8" campaign and a customer retention program. As a result, Sit 'n Sleep grew from a single store into the nation's fifth-largest mattress retailer, achieving $160 million in annual sales revenue and expanding to 40 locations.

Sit ‘n Sleep