Case Study: Sit 'n Sleep increases conversions and reach with Wingman Advertising's CTV strategy

Sit 'n Sleep drives $860,000 in conversions with Wingman Advertising

Wingman Advertising helped Sit 'n Sleep, a major Southern California mattress retailer, address the challenge of audience fragmentation in traditional television. As consumers shifted to streaming services, Sit 'n Sleep needed to expand its reach and defend market share without increasing its existing television advertising budget.

The solution involved Wingman shifting a portion of the linear TV budget to a targeted connected TV (CTV) campaign. They curated audiences of in-market mattress shoppers, used data to exclude viewers already reached by linear ads, and accessed premium CTV inventory. This three-week test generated an estimated $860,000 in conversion value, contributed to 956 new walk-in conversions, and achieved a return on ad spend of 8.2.

Sit 'n Sleep