Case Study: Crestline Funding achieves 1B+ in funded loans with Wingman Advertising

Crestline Funding grows from $50k to over $1 billion in funded loans with Wingman Advertising

Crestline Funding, a mortgage lender in Southern California, faced the challenge of expanding its marketing beyond direct mail into competitive mass media amid falling interest rates. They needed a strategy to generate quality leads that would convert into funded loans efficiently. They partnered with Wingman Advertising for media planning and buying services.

Wingman implemented a solution focused on cost per funded loan rather than cost per lead. They used radio advertising with the CEO as spokesperson for credibility, optimized creative by station for conversion, and later enhanced digital efforts with a new website and lead tracking integration. This strategy allowed Crestline to rapidly increase ad spend safely. As a result, Wingman helped grow Crestline from funding $15 million annually to over $1 billion in total loans, with a 35% increase in digital leads and sustained profitability through market changes.

Crestline Funding