Case Study: LifeSouth Community Blood Centers boosts blood donation awareness with Wingard

LifeSouth Community Blood Centers boosts followers 1,175% with Wingard

LifeSouth Community Blood Centers, a nonprofit blood bank, needed to improve its marketing and branding efforts to support its regional growth. They recruited their longtime public relations partner, Wingard, to develop a comprehensive solution that included their website and an advertising campaign.

Wingard implemented a creative campaign using the brand's colors and whimsical illustrations to create a friendlier tone, alongside a website redesigned through UX research to prioritize user needs. This multi-channel effort included traditional and digital advertising. The campaign was highly successful, resulting in a 1,175% increase in total net followers and the sending of over 431,000 emails with a 32% open rate for LifeSouth.

LifeSouth Community Blood Centers