Case Study: David Gray Plumbing, Electrical, Heating & Air achieves greater brand awareness with Wingard

David Gray Plumbing, Electrical, Heating & Air boosts followers 1,175% with Wingard

David Gray Plumbing, Electrical, Heating & Air, a family-owned local services company, approached vendor Wingard to provide a refreshed brand look and a comprehensive new marketing plan. Their challenge was that their existing logo no longer represented their expanded service offerings in plumbing, electrical, and HVAC.

Wingard updated the brand to distinguish all three services while retaining key elements, then implemented a multi-channel strategy including outdoor, TV, radio, and digital campaigns. The results were significant, including over 28 million broadcast TV impressions, 23 million radio impressions, 32 million digital outdoor billboard impressions, and a 1,175% increase in total net followers. Wingard continues to provide ongoing digital marketing and website optimization for the customer.

David Gray Plumbing, Electrical, Heating & Air