Case Study: Tourism Research Australia achieves interactive travel insights with WingArc

Tourism Research Australia Gains Fresh Insights into Travel Habits with WingArc

Tourism Research Australia, an independent research body, needed to efficiently manage large and complex data sets from traveler surveys to provide timely insights and reports to government and industry stakeholders. To meet this challenge, they implemented the SuperCROSS desktop tool from WingArc.

Working with WingArc, the solution was expanded to include the SuperWEB2 portal, which provided users with dynamic, interactive online access to data. This led to a 400% increase in requests for information and website hits, significantly improved staff efficiency, and provided valuable new insights into travel trends, solidifying WingArc's role in their data delivery platform.

Tourism Research Australia

Rod Battye

Manager - National Surveys