Case Study: Mountain Gazette achieves faster customer response times with Wing Assistant

Mountain Gazette improves customer response by 29% with Wing Assistant

Mountain Gazette, an outdoor magazine, faced challenges managing customer service and ecommerce administration as their publication rapidly grew. Their small team was overwhelmed, leading to response times of a week or more and some inquiries being missed entirely. To address this, they turned to Wing Assistant for an ecommerce-focused virtual assistant.

Wing Assistant provided a skilled assistant who managed email customer support, manual order creation, and ecommerce platform administration. This solution led to a 29% improvement in customer response rates and allowed the core team to refocus on editorial and growth. Wing Assistant's support was integral to the magazine's ability to scale, helping them 8X their print run over two years.

Mountain Gazette