Case Study: Vido Vodka reaches 34.4 million targeted consumers with WineGlass Marketing

Vido Vodka reaches 34.4 million targets with WineGlass

Vido Vodka, an artisan premium vodka, faced the challenge of launching its brand during the pandemic when traditional on-premise sales were closed. The vendor WineGlass was tasked with focusing on direct-to-consumer (DTC) and launch promotions to reach as many people as possible for this new product.

WineGlass implemented a strategy based on trade research that identified the target audience's high engagement with email and social media. They used this data to plan targeted social media ads on Facebook, Pinterest, and Instagram, as well as Google ads within a 25-mile radius of retail locations. This solution reached over 34.4 million targets, with Meta ads achieving double-digit engagement (100x the alcohol average) and Google ads achieving a click-through rate 3x the industry average.

Vido Vodka