Case Study: Resistance Wine Company builds a bold, modern brand with WineGlass Marketing

Resistance Wine Company wins 4 awards with WineGlass

Resistance Wine Company, a nascent winery based in Oregon, faced the challenge of building a cohesive brand from the ground up without any existing marketing fundamentals. The husband-and-wife founder team also had opposing visions for the brand's personality. They partnered with WineGlass to develop a brand strategy and positioning that could attract a new generation of wine drinkers.

WineGlass developed an "Enlightened Zagger" brand strategy that deliberately resisted traditional wine category norms. The solution included a full creative brief, a bright and youthful style guide with hand-drawn illustrations, and a simple, light-hearted website design. This work for Resistance Wine Company earned WineGlass several awards, including a Platinum Davey Award for their social media campaign.

Resistance Wine Company