Case Study: NCC boosts sustainability messaging and engagement with WineGlass Marketing

NCC boosts Meta CTR to 3.04% with WineGlass

The customer, NCC (Natural Cork Council), faced the challenge of convincing wineries to choose natural cork closures over cheaper alternatives by highlighting cork's environmental benefits. They partnered with vendor WineGlass Marketing to develop a bold advertising campaign that would communicate this message directly to winery decision-makers.

WineGlass Marketing executed a multi-channel campaign featuring blunt creative executions across print and digital media, including Meta and LinkedIn ads. The solution delivered exceptional results, significantly exceeding benchmark goals for key metrics like cost-per-click and engagement rate. This successful campaign for NCC effectively promoted the environmental advantages of natural cork.

NCC