Case Study: Ghvinos Wines builds a clear, customer-friendly ecommerce journey with WineGlass

Ghvinos Wines wins 2024 dotCOMM Platinum with WineGlass

Ghvinos Wines, a fledgling direct-to-consumer importer of fine Georgian wines, faced the challenge of creating a new ecommerce website from scratch. Their goal was to educate US consumers on Georgian wine without overwhelming them, thereby facilitating their journey to purchase. They enlisted WineGlass Marketing to handle the website's UX, copywriting, and design, along with developing a full digital marketing plan.

WineGlass developed a brand strategy positioning Ghvinos as a Local Hero challenger brand and built a website with a simple, user-focused design. The solution included illustrated tasting notes, targeted content for two distinct buyer personas, and a digital marketing plan using Meta and Google ads to drive traffic. The work by WineGlass was highly successful, earning a Platinum dotCOMM Award and a Gold NYX Award in 2024.

Ghvinos Wines