Case Study: Cliff Lede Vineyards attracts next-generation luxury wine buyers with WineGlass

Cliff Lede Vineyards drives $21k in revenue with WineGlass

Cliff Lede Vineyards, a luxury winery, faced the challenge of an aging core Baby Boomer customer base and needed to attract younger luxury wine drinkers to future-proof their brand. They partnered with vendor WineGlass to execute an advertising campaign aimed at driving Millennial consumers to purchase their wines online.

WineGlass implemented a strategy targeting specific "Flavor Explorer" personas with creative ads featuring tasting notes and a focus on indulgence. The media plan used Meta and Google ads for seven weeks to acquire new customers. This solution delivered strong results for Cliff Lede, including a 2.9 ROAS, $21k in revenue, and a 102% year-over-year increase in sales from first-time customers.

Cliff Lede Vineyards