Case Study: Brassfield Estate Winery boosts engagement and sales with WineGlass Marketing

Brassfield Estate Winery grows website sales 19% with WineGlass

Brassfield Estate Winery faced challenges with brand awareness, an off-the-beaten-path location, and negative perceptions of its Lake County region. The winery engaged vendor WineGlass to implement a comprehensive marketing solution, which included brand strategy, social media, Meta ads, and email campaigns.

WineGlass developed a new brand strategy for the winery centered on the essence "An elevated perspective," articulated through four key pillars. This strategy was applied across a redesigned website and integrated campaigns. The results were significant, with Instagram and Facebook reach and engagements dramatically increasing against industry declines. Most importantly, website sales grew by +19% year-over-year, countering a platform-wide industry trend of decreasing sales.

Brassfield Estate Winery